Erik Fletcher

Erik Fletcher

Founder & President

Over the course of his entrepreneurial career, Erik has launched multiple successful ventures. After selling his technology consultancy business, he launched Arrowsmith Corporation as an advertising agency based in Kitchener, Ontario. Within 5 years, Arrowsmith had expanded to a second office in Toronto and had established a clientele of over 100 accounts.

In 2013, Erik became an investor and co-founder of James E. Wagner Cultivation (JWC), a promising start-up in the emerging legal cannabis industry. Leveraging the seed capital he provided, JWC successfully obtained their license from Health Canada and became one of the first Licensed Producers of medical cannabis. Erik served as both a Director and Chief Marketing Officer until 2018, and was instrumental in taking the company public.

In 2019, Erik co-founded Cannab Agency, a full-service marketing agency specializing in meeting the unique needs of businesses operating in the cannabis industry. He currently resides in Toronto, Ontario and serves on the board of several start-up ventures and non-profit organizations.

Karolina Drozd

Vice President, Corporate Accounts

Karolina began her career on Bay Street working as an Equities Trader and has spent over a decade in the financial services industry managing multi-million dollar transactions for a variety of institutional clients. She has worked for a number of prestigious institutions including TD Securities and National Bank Financial. Karolina now brings her expertise to the Arrowsmith team as our accounts director and investor relations coordinator.

Josh Lavers

Vice President, Investor Relations

Representing a wide range of companies on both the U.S. and Canadian exchanges, Josh provides clients with a complete communications strategy and a powerful investor relations program which ensures the best results are obtained as efficiently and cost effectively as is possible. Josh’s expertise covers publicly-traded companies operating across a wide range industry sectors including materials and mining, oil and gas, consumer goods, cannabis, and technology.

Onell Crawford

Vice President, Cannabis Operations

With an extensive background in entertainment, hospitality, and business development, Onell Crawford has operated in the legal cannabis space for over 8 years providing specialized consultation specifically around branding, technology, cannabis and the intersection of those categories. Onell now brings his considerable expertise to the Arrowsmith team to lead our rapidly growing Cannabis and Emerging Markets division. 

Nicole Larkin

Creative Director

Nicole is a writer, designer, marketer, and communicator. Her roots in journalism helped her develop a knack for connecting with readers – a skill that has translated professionally into a flair for marketing and branding. Over the last two decades, Nicole has added graphic design, print layout, copy writing and more to her creative arsenal. She has worked with small businesses, multinational corporations, and everything in between. Her work has won several SNA, OCNA and CCNA awards, and helped clients generate substantial revenue.

Sarah Edgar

Director of Marketing

Over her 10+ year career as a marketer, Sarah has worked in a wide range of industry verticals and mediums, with considerable expertise in social media, digital marketing, programmatic advertising, and out-of-home (OOH) media. In addition to managing Arrowsmith’s internal marketing efforts, Sarah also provides support for client campaigns and strategy.

Ryan McCartney

Director of Business Development

With an extensive background in executive-level sales roles, Ryan McCartney’s talent for coaching and managing sales teams as well as developing 7+ figure deal pipelines has lead to the success of some of Canada’s top emerging tech companies. Ryan takes pride in establishing a culture of sales leadership and strategic vision that empowers growth throughout all levels of his client’s businesses. Ryan also serves on the board for a number of non-profit organizations with a focus on community development and sustainability.

Our Advisors

Margaret Zdravkovic

Talent Acquisition Specialist

Margaret is an experienced recruitment professional with 10+ years in the industry building strong relationships with a long-standing track record as a leader in talent sourcing across all industries. Her expertise lies in successfully consulting with clients across diverse industries to identify and recruit the most qualified candidates. Throughout her career, Margaret has excelled in dynamic recruitment environments and demonstrated a keen ability to consistently identify optimal talent.

Michael Collins

Financing Specialist

Michael Collins is the Founder and CEO at Periculum Technologies, the developer of an innovative alternate credit rating system for underserved markets. In his previous role as CLO of Great North Capital, Michael was instrumental in funding hundreds of loans to underserved customers and SMEs across Alberta and Saskatchewan. With a strong background in customer service, banking, and financial services and a specialization in lending and sales, Michael brings a wealth of investment expertise to the team.

Clive Moore

User Experience Design Specialist

As Chief Creative Officer at Element 6, Clive brings over 20 years of branding and user experience design expertise to the project team. Starting with his own company, cm3, Clive also has worked at several large tech companies in Barrie and the Greater Toronto area, including Tyger Shark as Creative Director and Treefrog/LassoSoft as User Experience and Research and Development. Clive utilizes his experience in both a creative, leadership and user-experience capacity as a part-time instructor at Georgian College, where he teaches User Experience and Accessibility within the Interactive Media Design Program.

Jorge Posada

Commercial Photography Specialist

Jorge Posada is the co-founder of Talentosa Productions, a boutique visual media production company. Jorge and his team provide clients with commercial photography and video as well as complete start to finish production services. His network of creative professionals is available on a project to project basis.

Amanda de Freitas

Regulatory Compliance Specialist

Amanda de Freitas is a Toronto based corporate governance and regulatory affairs executive who specializes in working with financial institutions, investors, corporate boards and innovators to assist in the development of impactful corporate governance programs and corporate development plans that profitably develop, grow or transition their business models.

Danielle Iversen

Public Relations Specialist

Danielle Iversen is an experienced and accomplished PR Professional with strong organizational skills and sales experience. Danielle is a proven, results-oriented individual whose contributions have driven the success of numerous organizations – corporate and private. Danielle wants to work with people who will utilize the broad range of skills, experience and expertise she possesses. Her firm, that PR thing inc., serves clients across North America with a focus on Toronto, Palm Beach, LA, and NYC.

Adam Willhoeft

Performance Marketing Specialist

Adam brings over 17 years of experience in scalable e-commerce business growth strategies using predictive analytics, digital media buying, and optimizing for LTV/ROI. Over his career he has conducted over $65M in ad inventory purchases for online campaigns and managed annual advertising budgets over $12M. His strong ability to influence key stakeholders and decision makers while adapting quickly to change will make him a valuable partner for Arrowsmith’s clients.

Dean Jessop

Facility Design & Engineering Specialist

As CEO of D’Anterior Corp, Dean specializes in Facility Design and Engineering, offering full-service build, design and construction of cannabis cultivation facilities and processing centers. His expertise covers a wide range of facility requirements including site selection, electrical, lighting, irrigation/fertigation, HVAC, security, and compliance.

Fraser Connell

Commercial Real Estate Specialist

Fraser Connell is a seasoned veteran of commercial real estate, with over 15 years of experience in the field. His firm, Connell Real Estate Ltd., is a multidisciplinary commercial real estate brokerage focused exclusively on the representation of corporate space users. A singular focus on commercial tenant advocacy allows Fraser and his team to provide a pure service platform, resulting in unbiased and objective results.